Brenda Case Scheer, FAIA, FAICP is an urban designer and architect. She was dean of Architecture and Planning at the University of Utah from 2002-2013, following a successful architecture practice and academic career. Scheer has more than 32 papers and book chapters, 32 research grants, as well 3 books. Recent publications include “Performance and Urban Design: Form based codes as Evaluation.” in Architecture Beyond Criticism: Expert Judgment and Performance Evaluation. “Strip Development and How to Read It” in Fixing Sprawl. Her most recent book is The Evolution of Urban Form: Typology for Planners and Architects. 2010. She is currently co-director of the University’s Masters of Real Estate Development, and a jointly appointed professor of architecture and urban planning.